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Prometheus - Digital Campaign

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20th Century Fox hired Ignition to formulate and execute a sprawling multi-phase integrated campaign for Ridley Scott's long-awaited return to sci-fi, Prometheus. We crafted a months-long campaign that expertly combined a mix of social, traditional, and transmedia storytelling to bring the fictional entity of Weyland industries—the mysterious corporation behind Project Prometheus—to life. Over the course of the campaign, fans were treated to an array of interactive experiences, original photo & video content, and detailed background info about the world of Prometheus. The campaign has been held up as a benchmark example for digital marketing by Forbes, Mashable, Ad Age and Fast Company, among others
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  • 21st Century Fox approached Ignition Interactive to quarterback a sprawling multi-phase digital campaign for Ridley Scott's highly-anticipated summer sci-fi epic,'Prometheus'.

    Over the course of nearly a year, the entire team worked to build an electrifying brand campaign that put fans at the center of the experience, combining elements of social, traditional, and transmedia storytelling into a perfect storm of relevance, reach and resonance.

    The campaign and was hailed as a benchmark for digital advertising/marketing by Forbes, AdAge, Mashable and Fast Company, and garnered multiple awards including Cannes Cyber Lion, The FWA, CSS Awards, and Gold Key Art Awards.

    My role included design, image retouching/finishing, some 3D renders & animation for the immersive in-world sites including Weyland Industries, Project Prometheus, & Discovering New Worlds.
     
    The entire campaign was a massive undertaking by Fox, RSA Films, and Ignition Interactive. I was extremely priveleged to be a small part of this amazing project.
     
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  • Agency: Ignition Interactive
    Creative Director: Chris Eyerman
    Director of Production: Maiko Sakurai
    Director of Strategy: James Cobo
    Lead Developers: Matt Johnston, Matthew Goshman
    Art Director: Nick Boes
    Designers: Andy Burdin, Wilson Saloj, Jacob Jansson, Lucas Camargo, Nick Jones, Anyez Cheung
    Copywriters: Ashley Crandall, Nina Kauffman, Meredith Rose, Charlie Short
    Producers: Sheila Iverson, Jamie somphanthabansouk, Parker Sapp
    3D Model Development: Shaded Box, Octavio Minozzo, Vit Liskutin, Kevin Cahill
    Compositing: Eric Dehaven
    VFX: The Molecule, Luis de Leon
    Live Action Shoot: Robert Uncles, Stuart Cropley, Morgan Locke
    Developers: Matt Matijevich, Thomas Mulloy, David Benjamin, Andres Cruz, Ryan Hovland, Codin Pangell
    3D Game Development: Plain Concepts
    Social Media Coordinators: Lindsey Shaw, Amber Eyerman
    Sound Designer: Bob Partridge

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