21st Century Fox approached Ignition Interactive to quarterback a sprawling multi-phase digital campaign for Ridley Scott's highly-anticipated summer sci-fi epic,'Prometheus'.
Over the course of nearly a year, the entire team worked to build an electrifying brand campaign that put fans at the center of the experience, combining elements of social, traditional, and transmedia storytelling into a perfect storm of relevance, reach and resonance.
The campaign and was hailed as a benchmark for digital advertising/marketing by Forbes, AdAge, Mashable and Fast Company, and garnered multiple awards including Cannes Cyber Lion, The FWA, CSS Awards, and Gold Key Art Awards.
My role included design, image retouching/finishing, some 3D renders & animation for the immersive in-world sites including Weyland Industries, Project Prometheus, & Discovering New Worlds.
The entire campaign was a massive undertaking by Fox, RSA Films, and Ignition Interactive. I was extremely priveleged to be a small part of this amazing project.