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Web Design: Smartwater - The Smartest Man Alive

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While working for Condé Nast, GQ and Smartwater partnered for a campaign called “The Smartest Man Alive.” In this contest, men could submit outstanding things they were doing within categories for the chance to receive more publicity for their noble cause, $50,000 to put towards the project, a spread in GQ magazine, and a feature on Smartwater’s facebook page and within their web-based ad units. I was responsible for creating the facebook site, designing the icons for each category, creating the ad units to go with the site, sitting in on the video shoot with Jeremy Piven, The campaign’s host, and editing the video for publication.
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