A mobile-first experience released with the Warner Bros movie
“The Hobbit: The Desolation of Smaug”
“The Hobbit: The Desolation of Smaug”
With cutting edge technology Google wanted North Kingdom to inspire and showcase the new capabilities of the Chrome platform. Using a combination of HTML5 and webGL; movie content and new unique material from North Kingdom was blend together.
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P A R T O N E
T H E S T O R Y L A Y E R
P A R T T W O
E X P E R I E N C E L A Y E R
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Six different worlds to explore made of WebGL and HTML5
H O B B I T
I C O N G R A P H I C
T H E J O U R N E Y C O N T I N U E S
The Hobbit
The Battle of the Five Armies
An epic conclusion to the Hobbit trilogy, and one of Warner Brothers’ most important theatrical movie releases for Q4 2014.
To live up to the expectations and hype, Google & Warner Brothers’ reached back to North Kingdom to help expand and evolve our previous immersive experience for “The Hobbit: Desolation of Smaug” with the ambition to capture the grandeur of all the films.
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Andy Awards, Bronze 2014, Silver 2015
The One Show, Gold 2015, Silver 2014
Awwwards, Site of the Year 2014
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