The World is Listening - The Grammys
- THE WORLD IS LISTENING - THE GRAMMYSEvery legend starts somewhere. "The World is Listening" is a rallying cry for musicians to keep following their sound. A celebration of musicians at every level, from up-and-coming artists to GRAMMY-winning superstars. At the heart of the campaign is GRAMMY Amplifier, a social media platform that gives emerging musicians the chance to have their tracks tweeted out by some of music's biggest icons.
- TV CAMPAIGNCelebrated people who make music, from amateurs to superstars.
- Teaser VideosWe created or 50 Teaser Videos to build buzz and to be shared throughout the internet.
- RALLY CRY IMAGERYPosted by the Grammys on Instagram and Tweeted out to build buzz and tease The World is Listening before launch.