Toshiba: Bring Life Forward

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For Roof Studio's Toshiba commercial, "Bring Life Forward", cinematographer Christopher Webb shot live action VFX elements for compositing. Chris and the team used a custom-built motion control glider for precision camera motion and specially built LED lighting to capture in-camera light play and surface reflections.

VFX Breakdown

Cinematographer: Christopher Webb
Advertising Agency: Gyro, San Francisco, USA
Executive Creative Director: Steffan Postaer
Creative Director: Steve Mawhinney
Management Supervisor: Blythe Graham-Jones
Account Director: Maye Chua
Producer: Kathryn Redekop
Art Director: Toby Petersen
Senior Art Director: Rei Young
Senior Copywriter: Eric Flynn
Creative Directors: Guto Terni, Vinicius Costa / Roof Studio
Executive Producer: Crystal Campbell
Line Producer: Stephanie Haberman
Vfx Supervisor: Fred Palacio, Shane O`Hara, Mike Merron
Storyboard Artist: Carlos Ancalmo
Modeling: Alex Liki, Danilo Athayde, Todd Daniele, Wes Roblett
Rigging: Wesley Schneider
Tracking: Martin Gunnarsson
Animation: Lucas Ribeiro Fernandes, Shane O`Hara
UI Interface design: Piano Fuzz, Arvid Niklasson
Matte Painting: Fred Palacio, Guto terni
Render and Texture: Pedro Kobuti, Shane O’Hara, Guto Terni, Vinicius Valente
Effects: Pedro Kobuti
Compositing: Jason Conradt, Shane O’Hara, Guto Terni, Vinicius Costa, Pedro Kobuti, Fabio Zeveti, Oscar Tornincasa
Edit: Guto Terni
Additional Footage: Getty Images and Shutterstock
Original Music: Huma-Huma