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Volkswagen up! Challenge

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Take control of the new Volkswagen up! and race your way through three demanding urban environments. Take advantage of speed boosts and unlockable shortcuts to get the upper hand on your opponents – until they’re nothing but specks in your rear view mirror. I worked on everything from interface design to level concepts helping to shape and define the game. The challenge was to take Volkswagen's up! design style and apply it to an interface in a creative but usable way. Role: Lead design Credits: Agency - AKQA
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  • Volkswagen up! Challenge
    iOS game

    Take control of the new Volkswagen up! and race your way through three demanding urban environments. Take advantage of speed boosts and unlockable shortcuts to get the upper hand on your opponents – until they’re nothing but specks in your rear view mirror.I worked on everything from interface design to level concepts helping to shape and define the game. The challenge was to take Volkswagen's up! design style and apply it to an interface in a creative but usable way.

    My Role
    Lead design, interface, game concepts

    Credits
    Agency: AKQA

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