On 14 February 2015, Paris Saint-German played against Caen at Parc des Princes. For most players this game was just another day on the job. For Zlatan Ibrahimović this was his most important game to date. Underneath his sweater he had 50 new names tattooed. Names of people he’d never met, but still wanted to keep close. Names of some of the 805 million people suffering from hunger today.
These people don’t often make the front page, yet hunger and malnutrition are the number one risk to health worldwide — greater than AIDS, malaria and tuberculosis combined.
These people don’t often make the front page, yet hunger and malnutrition are the number one risk to health worldwide — greater than AIDS, malaria and tuberculosis combined.
This is a campaign from the World Food Programme, the world's largest humanitarian agency fighting hunger worldwide. In emergencies, they get food to where it is needed, saving the lives of victims of war, civil conflict and natural disasters. WFP is part of the United Nations system and is voluntarily funded.
Agency: Forsman & Bodenfors
Produced by New Land
MARTIN SCHMETZER
TYRSA
TYRSA
MARTIN SCHMETZER
The film directed by GUSTAVJOHANSSON
The 805 Million Names project was made possible thanks to the following 43 names:
Zlatan Ibrahimović, Marina Catena, Mika Lepistö, Jónsi, Gustav Johansson, Niklas Johansson, Robin Siwe, Erik Torell, Sophie Tamm Christensen, Solal Micenmacher, Sophie Hedberg, Guillaume Le Roy, Olivier Letang, Andreas Malm, Staffan Lamm, Fredrik Jansson, Hans Andersson, Martin Johansson, Jens Odelbring, Peter Gaudiano, Jimmy Wulff, Daniel Parker, Nikola Prijić, Martin Schmetzer, Alexis Taieb, Arnaud Le Mene, Joel Rostmark, Sheila Johansson, Eric Ohlsson, André Brink, Daniel Thisell, Andreas Friberg Lundgren, Carl-Johan Lindqvist, Mikael Holm, Hannes Ahrenmark, Mathias Eriksson, Charlotte Henriksson, Tereza Franzén, Anders Wallner, Julia Johansson, Denise Bentulan, Thor Otar Nielsen and Jakob Stigler.
