THE BRIEF
We created this campaign to try to change the thinking of people in the Ontario’s workforce and eliminate the belief that accidents just happen.
We created this campaign to try to change the thinking of people in the Ontario’s workforce and eliminate the belief that accidents just happen.
Forty workplace accidents occur every hour, 1000 families are affected per week, 2 families per week get a death notice. Everyone from the part-time student to the CEO needs to take personal responsibility for keeping themselves and their workplaces healthy and safe. When you’re educated and aware, all injuries are preventable.
THE IDEA
"THERE REALLY ARE NO ACCIDENTS."
All accidents could have been prevented. To convey this creatively, we chose an interactive technique that allowed people to watch an accident happen in 360 degrees while the person they are watching told the story of how it could have been prevented.
All accidents could have been prevented. To convey this creatively, we chose an interactive technique that allowed people to watch an accident happen in 360 degrees while the person they are watching told the story of how it could have been prevented.
