Fin Design collaborated with ColensoBBDO to create the latest BNZ brand campaign which was directed by the Glue Society for Revolver Films.
The story follows the life of a dollar coin, from when it is freshly minted through all the journeys and transactions it will find itself in during it's lifetime. My role was to give overall project supervision, animation direction for the previz and design direction for various scenes throughout the commercial. Below is the dream sequence appearing half way through the commercial which I directed which highlights the highs and lows that our BNZ coin experiences.
Concept boards
This previz example was made before the shoot as an interpretation from illustrated storyboards.
Many ideas and scenarios were explored to show both client and the director what could be shot in camera using macro lenses, and what would have to be created using CG.
Agency : ColensoBBDO
Creative Director : Nick Worthington
Production : Revolver
Director : Gary Freeman / The Glue Society
Post Production and VFX : Fin Design
Executive Producer : Billy Becket
Producer : Morgan MacCuish
Design Direction, Previs and Supervision : Brendan Savage
Flame Artist : Richard Betts
Head of 3D : Stuart White
3D team : Wayne Howe, Alex Weight, Matt Hermans, Tim Streets, Joe Wu, Jonathan Dearing, Sebastiean Greese
Colourist : Ben Eagleton
