At @ctrl_art_d we thrive on pushing boundaries and exploring how art and technology converge. @mercader.plus presented us with a challenge that perfectly aligned with our vision: creating a campaign that redefines the very essence of fashion. Meet Fractal.
Fractal isn't a model in the traditional sense, he's a groundbreaking virtual brand ambassador.
He is more than just his digital form. His face, a masterpiece in itself, is a canvas where intricate patterns intertwine with the pinnacle of fashion. The subtle play of light and shadow becomes a statement, pushing the boundaries of what fashion can express.
The campaign is an invitation – a portal to Fractal's world, a new way to interact with consumers and create an engaging experience at showrooms.
It's a testament to the power of collaboration, where art and technology
intertwine to redefine the very fabric of fashion.